# Business Name Generates a random company name-like string. ## Characteristics


Consistency	Yes, can be made self-consistent or consistent with another column.
Linking	No, cannot be linked.
Differential privacy	Yes, if consistency is not enabled.
Data-free	Yes, if consistency is not enabled.
Allowed for primary keys	No
Allowed for unique columns	No
Uses format-preserving encryption (FPE)	No
Privacy ranking	1 if not consistent 4 if consistent
Generator ID (for the API)	`BusinessNameGenerator`

## How to configure ### Enabling and disabling consistency To configure the generator, toggle the **Consistency** setting to indicate whether to make the generator consistent. By default, the generator is not consistent. ### Setting the type of consistency If consistency is enabled, then by default it is self-consistent. To make the generator consistent with another column, from the **Consistent to** dropdown list, select the column. * When the generator is consistent with itself, then a given source value is always mapped to the same destination value. For example, My Business is always mapped to New Business. * When the generator is consistent with another column, then a given source value in that other column always results in the same destination value for the company name column.\ \ For example, if the company name column is consistent with a name column, then every instance of John Smith in the name column in the source database has the same company name in the destination database. ### Setting case sensitivity for consistency When consistency is enabled, use the **Case-sensitive** toggle to indicate whether the consistency is case-sensitive. By default, it is case-sensitive. For example, the values `Business1` and `BUSINESS1` are considered different values. `Business1` might always be replaced with `Example Co`, and `BUSINESS1` might be replaced with `MyCo`. To make the consistency case-insensitive, toggle **Case-sensitive** to the off position. When the consistency is case-insensitive, `Business1` and `BUSINESS1` are considered the same value and have the same replacement. ### Enabling Structural data encryption If [Structural data encryption](https://docs.tonic.ai/app/generation/generators-assign-config/generators-data-encryption-config) is enabled, then to use it for this column, in the advanced options section, toggle **Use data encryption process** to the on position.